Privacy Policy

The data controller is BRANE-TEC LIMITED, trading as Castleford Hire Centre, registered office at Hunt St, Castleford, West Yorkshire, WF10 1NS.

If you have any questions about this policy or how your data is used, you can contact us by email at info@castlefordhirecentre.co.uk or by phone on 01977 513821.

We are registered with the Information Commissioner's Office (ICO) as required by UK data protection law.

Depending on how you use the site, we may collect:

• Contact form — your name, email address, phone number (optional) and your message.
• Callback requests — your name, phone number and the tool you're asking about.
• Hire enquiries (checkout) — your name, email address, phone number, company name (optional), home address, the equipment, dates and times you want, whether you want delivery, and your answers about ID and your own insurance. For delivery, we also collect the delivery address and a site contact's name and phone number.
• Account check — when you enter your email address at checkout, we check it against our customer records so account customers aren't charged the damage waiver.
• Spam protection — when you send the contact form, your IP address is recorded briefly to limit how many messages can be sent in an hour.
• Website usage — pages visited, the site that referred you, browser and device type, approximate country, and actions such as searches, items added to your basket and enquiries sent. For a sample of visits we also record how the page was used: where people click, how far they scroll, and a replay of the visit.

If you give us someone else's details, such as a site contact for delivery, please make sure they're happy for you to do so and point them to this policy.

We do not collect special-category data (such as health or biometric information), and we do not knowingly collect data from children under 13.

We use your personal data to:

• Process your hire enquiry or callback request, send you a confirmation email, and arrange your hire (lawful basis: steps before entering into a contract, and performance of a contract)
• Reply to messages you send us via the contact form (lawful basis: legitimate interest)
• Operate, secure and improve the website, including rate-limiting and automatic spam checks on the contact form (lawful basis: legitimate interest)
• Measure how well our Google adverts work (lawful basis: your consent, given through the cookie banner)
• Comply with our legal and regulatory obligations, such as keeping records for tax (lawful basis: legal obligation)

We need your name and contact details to deal with an enquiry, and we can't process a hire without them. Contact form messages that our automatic checks identify as spam are discarded, so if you think a genuine message didn't reach us, please give us a call.

We do not use your data for marketing without your consent, and we do not run any automated decision-making or profiling that has legal or similarly significant effects on you.

We use the following service providers to run the website and manage bookings. They may only use your data to provide their service to us:

• HireHop — our hire management system, where enquiries and bookings are stored
• Vercel — website hosting and visitor statistics
• Resend — sends enquiry notifications to us and confirmation emails to you
• Upstash — stores the short-lived spam-protection counter
• Hall Web Design — our web developer, who maintains the site and runs our Umami analytics
• Google — advertising measurement (Google Ads) and the map on our Contact page (Google Maps)

We do not sell your personal data to anyone, and we do not share it for anyone else's marketing. If you accept advertising cookies, Google receives the value and reference number of an enquiry so we can see which adverts lead to bookings.

We may disclose your personal data if required to do so by law — for example, to respond to a court order or to protect our legal rights.

Our own website does not set any cookies. Your basket is held only while the page is open and is not saved to your device. We use:

• Your cookie choice — stored in your browser's local storage so we don't ask again on every visit.
• Analytics — Vercel Web Analytics and Umami. Neither uses cookies or tracks you across other websites. Your IP address is used briefly to count unique visitors but is not stored.
• Visit recordings — Umami also records a sample of visits: mouse movement, clicks, scrolling and the pages viewed. Anything you type into a form, including your details at checkout, is masked before it leaves your browser, and the recordings are not linked to your name or contact details. We use them only to find parts of the site that are confusing or broken. No cookies are used for this.
• Advertising and measurement — we use Google Ads to advertise our services and to measure how those adverts perform. Google's tag loads on every page, but until you accept cookies it runs in a restricted mode that sets no cookies and sends Google only limited, cookieless signals. If you accept, Google may set cookies to recognise repeat visits, attribute visits to past advert clicks, and measure enquiries and phone calls. See Google's advertising policy for details.
• Google Maps — the map on our Contact page only loads if you accept cookies or click “Show map”. Once it loads, Google may set its own cookies.
• Staff sign-in — our staff pages use Microsoft sign-in, which stores sign-in details in the browser. This only applies to our staff.

You can change your choice at any time using the “Cookie settings” link in the site footer.

You can also block cookies through your browser settings, and opt out of personalised Google advertising via Google Ads Settings. Disabling cookies may affect parts of the website.

Some of the service providers we use, including Vercel, Resend and Google, are based in the United States. Where personal data is transferred outside the UK, we ensure that appropriate safeguards are in place under UK data protection law — such as the UK-US data bridge, standard contractual clauses, the UK International Data Transfer Agreement, or transfers to countries the UK considers to provide an adequate level of protection.

We keep your personal data only for as long as necessary for the purposes set out in this policy, and to comply with our legal obligations.

For booking enquiries and related correspondence this is typically up to six years, in line with HMRC record-keeping requirements. The spam-protection record of your IP address is deleted after one hour, visit statistics are kept only as totals that don't identify you, and visit recordings are deleted within 90 days. When data is no longer needed, we delete or anonymise it securely.

We operate CCTV at our Hunt St premises for the prevention and detection of crime and for the safety of our customers and staff. Footage is recorded continuously and held for a limited period — typically no longer than 30 days — after which it is automatically overwritten.

Footage is reviewed only when there is a specific reason to do so (for example, investigating an incident) and is only disclosed where required by law or requested by the police as part of a formal enquiry. Notices are displayed at the premises to let visitors know that CCTV is in operation.

Under UK data protection law you have the right to:

• Access a copy of the personal data we hold about you
• Have inaccurate or incomplete data corrected
• Request deletion of your data in certain circumstances
• Restrict or object to our processing in certain circumstances
• Receive your data in a portable format, where applicable
• Withdraw consent at any time, where consent is the lawful basis we rely on

To exercise any of these rights, contact us using the details below. We will respond within one calendar month. We may need to confirm your identity before acting on a request.

If you are unhappy with how we have handled your personal data, please contact us first so we can try to resolve it. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection:

• Online: ico.org.uk/make-a-complaint
• By phone: 0303 123 1113
• By post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We may update this policy from time to time to reflect changes in our practices, in the technologies we use, or in the law. The “Last updated” date at the top of the page tells you when the most recent change was made. Material changes will be highlighted.

For any questions about this policy, or to exercise any of your data protection rights, get in touch:

• Email: info@castlefordhirecentre.co.uk
• Phone: 01977 513821
• Post: BRANE-TEC LIMITED, Hunt St, Castleford, West Yorkshire, WF10 1NS